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Redirects forward visitors from an old URL to a new one, for example when a page has moved or you want to point to a promotional page. The old URL remains reachable and, from an SEO perspective, passes its ranking on to the new page.

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Redirect List

Open Administration → Redirect Management. For each redirect, the list shows the old URL, new URL, redirect code, page, active status, categories, and whether query parameters are ignored. Using the toolbar, you create a redirect with + New, open it with Edit (or a double-click), and remove it with Delete. Use the toggles above the list (Initial, Relaunch, Technical SEO, Usability, Siloing) to filter the list by category.

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Creating a New Redirect

1

Open the dialog

Click + New. The New URL dialog opens.
2

Enter the old URL

Under Old URL, enter the path that should be redirected from (up to 255 characters).
Do not enter the complete address, only the path within your website, that is, everything after the domain. www.example.com/old-imprint becomes /old-imprint.
3

Set the target

Under New URL, enter the target path (up to 255 characters). Under Page, select the website that the redirect applies to.
4

Choose the redirect code

Choose the appropriate HTTP code:
  • 301: Permanent redirect, the default case
  • 302: Temporary redirect, e.g. for time-limited promotions
5

Set options

  • Ignore query parameters: When enabled, the redirect also applies when the old URL is called with additional parameters (e.g. ?utm_source=newsletter)
  • Active: The redirect only takes effect once the toggle is enabled
6

Assign a category (optional)

Assign the redirect to one or more categories: Initial, Relaunch, Technical SEO, Usability, or Siloing. The categories serve only for overview and filtering in the list.
7

Save

Click Save or Save and close. The redirect works immediately, provided it is active.
If the old page has a navigation item, delete it afterwards so that the page no longer appears in the menu.

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Editing or Deleting a Redirect

Open a redirect by double-clicking or via Edit. The same fields are available in the editing dialog; in addition, you can remove the redirect there at the top via Delete.

Websites

Create websites and assign a domain.

Navigation

Manage navigation items and remove old entries.

Creating Pages

Create new pages as the target of a redirect.

Sitemap

Manage the website’s sitemap.