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We will show you how to set up various webshop campaigns. Fundamentally, webshop campaigns can be used to create specific promotions that contain and affect assigned items. These items can be distinguished between promotion elements and condition elements. Promotion elements are items that are given to the customer for free or offered at a reduced price when a certain condition is met. Condition elements, on the other hand, are items that must be placed in a shopping cart and purchased in order for a corresponding promotion to become valid at all. Any number of campaigns can be created per webshop, and these can contain any number of items. An item, in turn, can appear in any number of campaigns. In this example, we create a 2Plus1 campaign.
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Step 1: Open the Webshop Campaigns Overview

Navigate to the Webshop Campaigns area by entering “Webshop Campaigns” in the search.
Open the Webshop Campaigns overview
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Step 2: Create a Webshop Campaign

To create a campaign, select the “New” fasttab. This takes you to the Webshop Campaign overview. Here, navigate to the “General” menu item. In our example, we want to create a “2Plus1 Promotion” for a webshop in German. For this exemplary configuration, we select the following settings:Code: 2PLUS1Webshop Code: B2C-DemoWebshop Language Code: DEUDescription: 2 plus 1Active: Set checkmark
Create a webshop campaign
Define general data
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Step 3: Define Conditions

To define specific conditions for the promotion, open the “Conditions” menu item. In our example, we want a customer who has purchased 2 copies of the same webshop item to receive a third copy for free with their order. For this exemplary configuration, we enter a 2 in the “Min. Quantity of Single Item” field.
Define conditions
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Step 4: Define Condition Elements

To define an item as a condition element, open the “Condition Elements” menu item. Here you insert the items to which a later selected promotion is to be applied. Scroll to the end of the condition elements table to add a new item. Click in the first empty row and there on the “Item Number” column to access the webshop item overview. Here you select the item “Solaire Golf Balls – Pack of 12” with the item number “B2C-10001”.In addition, in the “Include/Exclude” field you select Include, whereby the respective item is included in the promotion. Alternatively, you can also select “Exclude”, whereby the item is excluded from the promotion.
Define condition elements
Select golf balls as condition elements
Include condition elements
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Step 5: Define the Promotion

To define a promotion, open the “Promotion” menu item. In our example, we want a third copy to be added to the order for free when 2 copies of the selected condition item are purchased. For this exemplary configuration, we select the following settings:Free Item Type: Current Condition ItemQuantity of Free Item: 1.00It should be noted here that the “Quantity of Free Item” field does not contain 0, since otherwise, when 2 copies of the condition item are purchased, all other webshop items would be added to the order for free!
Define the promotion
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Step 6: Update the Campaign

To synchronize the campaign with the webshop system, click the “Update Campaign” fasttab in the “Process” ribbon. This updates all campaigns that have been changed since the last update. All changed campaigns are also automatically updated with the next complete data update.
Update the campaign

Setting Up Discount Coupons

Create discount coupons with codes.

Setting Up Webshop Items

Maintain items for the webshop.