Best Practices

These recommendations help keep your coupon campaigns clear and easy to control.

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Creating codes

• Descriptive codes: Use a prefix/suffix when generating, so that codes match the campaign (e.g. WERT10-...). The random middle section still ensures uniqueness.
• Generate instead of typing: Do not create individual lines manually, but have them generated. This avoids errors.

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Controlling validity

• First open, then active: Leave the Activate generated coupons toggle off during generation if the codes should only be enabled when handed out to customers. You can release them individually later.
• Limit campaign duration: Set a start/end date to cleanly delimit campaign periods.

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Limiting misuse

• Cap usages: With Max. number of usages, you prevent a code from being redeemed an unlimited number of times.
• Minimum order value: With From amount, you link a discount to a cart value.

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